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Iconic Success

“In the design world, business relies on the success of Classics. These timeless and unique objects and pieces of furniture form the essential backbone of many companies in this field. Furthermore, the financial success of Classic Icons creates the preconditions for designers to experiment, succeed and fail in order to discover ideas which endure today and become unforgettable tomorrow. The main proof of the viability of a product is its sales volume. Products acquire their authority through their lifespan and profitability.

It is their genesis that makes Classic Icons so alive. Classic Icons are born from passion and enthusiasm arising from the desire to renew society and the individual. Their creators have far-reaching visions and a spark of genius. Classic Icons are created not only for the time being, but also for continuity.”

Mirkku Kullberg, CEO Artek

The iconic Stool 60 turns a venerable 80 this year. Designed by Alvar Aalto in 1933, Stool 60 is Artek’s best selling product and one of the most famous design classics of all time internationally. Along with the stool and other familiar design icons, Artek will present four new success stories at this year’s Milan Furniture Fair: Lukki series by Ilmari Tapiovaara, tubular steel chairs by Alvar Aalto, a side table by Aino Aalto, and the TW003 pendant by Tapio Wirkkala.

Designed by Mike Meiré, the elegant graphics of Artek’s stand in Milan communicates timeless courage. “Artek´s stand architecture for Milan 2013 reflects a sharp edged urban language. Artek is on the move. The designs from Artek recall the touch of architectural spirit and vision, and they always fit perfectly into artistic spaces,” Meiré describes his vision.

Read the whole press release in English, Swedish, German, Japanese, Italian and Finnish.

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