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02/09/2016

Artek to host a minä perhonen pop up

A pop up store of the Japanese fashion and textile brand minä perhonen will be open at Artek in Helsinki from 1 to 24 September 2016. Named “minä perhonen joins artek WINK”, the pop up will feature furniture and interior decoration products made with minä perhonen fabrics, and accessories from minä perhonen collection.

Minä perhonen is a Japanese fashion and textile brand founded in 1995 by Tokyo-based designer Akira Minagawa. Known for its distinctive and poetic textiles, minä perhonen was launched as a fashion brand, but has subsequently extended its range to cover also furniture, interior decoration textiles and other household items. In addition to working with his own brand, Akira Minagawa has also collaborated with Liberty of London, Fritz Hansen, Kvadrat and Artek.

Opening on the first of September, the pop up store invites people to see Artek through the eyes of minä perhonen. The pop up range includes stools, sofas and armchairs upholstered with minä perhonen fabrics, as well as slipcovers for cushions and Artek furniture. Many of the fabrics are now available for the first time in Finland. The pop up also offers accessories and interior decoration articles from the minä perhonen collection. The pop up is part of Artek’s programme for the Helsinki Design Week.

Akira Minagawa will give two workshops at Artek Helsinki (Keskuskatu 1 B) on Saturday 3 September, one from 11–12 and the other from 14–15. Entry is free.

Managing Director of Artek Marianne Goebl says: “The dialogue between Artek and minä perhonen began in Japan back in 2008, where we discovered the brand's poetic textiles. For an exhibition, minä perhonen designed a custom made fabric for the Alvar Aalto Stool 60. Since then, our dialogue has never stopped and our collaboration has continued, so far with products intended for the Japanese market only. Akira Minagawa’s products bring cheerful lyricism into our everyday life.”

As is apparent from the name of the brand, minä perhonen – which means “I” and “butterfly” in Finnish – and Akira Minagawa have a very close relationship with Finland. The designer visited Finland for the first time when he was 19, and he fell in love with the country. “I admire Alvar Aalto’s work. We have a lot in common with Artek, and it seemed meaningful to do something together. Finland feels close to me, because the country is part of my soulscape," says Minagawa.

Akira Minagawa has also designed a poster for Artek to celebrate the 70th anniversary of the Domus Chair.

Artek Helsinki Store
Keskuskatu 1 B, 00100 Helsinki
Opening hours Mon-Fri 10-19, Sat 10-18

About Artek

Artek was founded in 1935 in Helsinki by the young idealists Alvar and Aino Aalto, Maire Gullichsen and Nils-Gustav Hahl “to sell furniture and promote a modern culture of living by exhibitions and other educational means”. In the radical spirit of its founders, Artek remains today an innovative contributor to modern design, breaking new ground at the intersection of design, architecture and art.

The Artek collection of furniture, lighting, and accessories designed by Finnish masters and leading international designers comprises objects that are extraordinary in their clarity, functionality, and poetic simplicity.

For over 80 years, Artek furniture has enhanced public environments, museums, schools, restaurants, hotels, shops and offices as well as numerous private homes all over the world.

Artek's headquarters are in Helsinki, Finland, where the flagship store Artek Helsinki and the Artek 2nd Cycle store are being operated. www.artek.fi


Further information
Marketing Manager Laura Saarinen
tel +358 40 758 8977
press@artek.fi

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