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28/09/2009

STANDARD: a Fragrance by Artek and Comme des Garçons

Artek STANDARD

In October 2009 Artek and Comme des Garçons will launch their joint creation, the STANDARD fragrance. The name derives from Artek’s standard thinking, based on Alvar Aalto’s original idea of systems and standards in furniture design.

The unisex fragrance was created in line with Artek STUDIO's brief on combining synthetic and natural elements. The final scent was developed by Christian Astuguevieille, perfume creator at Comme des Garçons. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger, lemon, musk, saffron and cedarwood in the top notes. The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek’s ideology and existing products. In line with Artek’s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.

STANDARD will be launched in London at Dover Street Market on October 15. The fragrance will be distributed through Artek’s and Comme des Garcons' own stores as well as Comme des Garçons' resellers.

For more information, please contact:

Anna Vartiainen, anna.vartiainen@artek.fi, tel. +358 40 823 9039

For the press release, click on this link.

Please click the images below, to download images in high resolution.

 

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