THE LAUNCH OF WHITE
featuring the White Collection designed by Ville Kokkonen
Window Installation at the Dover Street Market
17-18 Dover Street London W1S 4LT
September 20 – October 10, 2011
Iconic Finnish design company Artek will launch White, a new collection of lighting solutions at London’s Dover Street Market on Tuesday 20 September 2011. Created by Artek’s Design Director, Ville Kokkonen, White offers a new perspective on how we perceive lighting, allowing the light itself to take centre stage rather than form and fittings. One of the other unique properties of this new collection is the inclusion of a product with the certified medical benefits of light therapy through its 2500 lux.
As Kokkonen explains, ‘For too long light has been overshadowed by the fitting. Right from the beginning of the design process we felt that there would be room for a lamp that allows light to rule. The biggest tribute for White would be that people remember its soft light but have no idea how the lamp itself looked.’
Kokkonen spent nearly two years designing the White product range, undertaking in-depth research on the use of light fittings in public, domestic, and office spaces as well as the effect of light itself on our health and wellbeing. The resulting collection consists of four high luminosity light devices – BRIGHT WHITE 1 (a bright light table lamp which has certified medical benefits); WHITE 2 (a standing and wall light); WHITE 3 (a suspended light); and WHITE 4 (a table light). A fifth product will be launched by the end of the year. The simple and elegant pendant, wall and table lamps can be used both as work lamps and as fixtures for domestic interiors.
In keeping with Artek’s founding manifest of ‘art and technology forever’, Kokkonen has designed the bright light lamp which recalls a piece of furniture rather than a technical device or a medical instrument. The white colour finish of the products reflects the white light which is at the essence of the collection. The new collection integrates easily into Artek’s past collections, adding a product for lighting large spaces to the more decorative pendant lights previously released.
In addition to the launch of White, some pieces of Ilmari Tapiovaara’s furniture collection will be on show at Dover Street Market. A great admirer of Alvar Aalto’s work, llmari Tapiovaara (Finland, 1914–1999) was one of the greatest interior architects and designers of his era who created products based on the same ideological premises as Aalto and Artek. The present Tapiovaara collection, which became part of the Artek portfolio at the end of 2010, includes: the Domus chair and lounge chair; the Pirkka product family; the Tale stool; the Mademoiselle lounge and rocking chairs; the Trienna, Domino, Tee-Tee and Ovalette tables.
Founded in Finland in 1935, Artek is renowned as being one of the most innovative contributors to modern design, building on the heritage of the Finnish architect and designer, Alvar Aalto (1898 –1976). Functionality and timeless aesthetics are the essential elements in the creation of every product that bears the Artek name. Artek continues to work in close collaboration with prominent international architects, designers and artists.
For further press information and high resolution images please contact
Anna Vartiainen (firstname.lastname@example.org) or +358 40 823 9039.
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